About

With decades of combined beauty industry experience
we continue to help turn small brands
into iconic, household names.
Edwin Garrubbo
CEO

Ed has more than 25 years of experience using video commerce to build iconic health and beauty brands around the world. At Creative Commerce, he oversees business development, investor relationships, and strategy.
Before founding Creative Commerce, Ed served as CEO of American Telecast, which created and advised on the biggest TV Shopping brands, including Christie Brinkley and Chuck Norris for Total Gym, Suzanne Somers, Philosophy Cosmetics, Bare Escentuals, Richard Simmons, Jane Fonda, and Victoria Jackson Cosmetics. He has served as Chairman of the Electronic Retailing Association (ERA), and has served on the Board ERA Europe and ShopNBC. Early in his career, Ed was an attorney at Venable, LLP in Washington, D.C. He is a graduate of Colgate University and Tulane Law School, and is a dual citizen of the U.S. and Italy. As a hobby, he writes about pasta at www.Garrubbo.com.

Donna Tarantino
Chief Beauty Strategist

As Creative Commerce’s Chief Beauty Strategist, Donna is responsible for growing beauty brands with a view towards omni-channel distribution. Throughout her career, Donna has helped to conceive and develop numerous brands into household names, including Bare Escentuals, Philosophy, Laura Geller Make Up Studios, Nick Chavez, Smashbox Cosmetics, Elemis Skincare, Skinn Cosmetics and Conair.
Previously, Donna was the Director of Beauty, Health and Fitness at ShopNBC, Senior Beauty Buyer at QVC, founder of Planet Pink, and served as VP of Beauty and Style at Risdall Marketing Group. She also held merchandising leadership roles at Lord & Taylor, Revlon and Macy’s. She is a dynamic national speaker, contributor to trade publications, guest blogger and the founder of Pinkbrella. Donna is a member of CEW and the Fashion Group.

Cecilia Turner
International Sales Director

Cecilia has more than 30 years of experience in the domestic and international direct response/ live shopping television business. She oversees international sales for Creative Commerce.
Prior to joining Creative Commerce, Cecilia was VP of International at American Telecast Corporation, where she grew the business for multiple fitness, health and beauty brands . As a pioneer in the industry’s earliest efforts to expand internationally, Cecilia held various roles at National Media/Quantum International. She has spent her career serving the needs of both small entrepreneurial companies and large multi-national corporations. Cecilia has also served on the Board of Directors of the Electronic Retailing Association.

Chip Cresswell
Finance and Operations

Chip has nearly 20 years of executive management experience in business operations, finance, logistics and accounting. He is responsible for financial modeling and reporting, operations and managing administrative systems.
Before joining Creative Commerce, Chip was the Controller and Business Manager at Williams, Humphreys & Company, where he streamlined operations and provided business strategy to grow and strengthen the business. Prior to this, he served as Controller and Business Manager at New Millennium Holdings in Delaware. Chip received his B.S. in Business Administration and Economics with a concentration in Business Management and minor in Management Information Systems from the University of Delaware.

Patricia Bazan Garrubbo
Creative Director

Patricia oversees communications and design strategy for Creative Commerce.
Patricia’s experience across industries includes business strategy, public relations, and new product development. She co-founded Terralina, a natural skincare line (which was later licensed). As a beauty entrepreneur, she understands all aspects of a beauty start-up, from brand development, product formulation, testing, packaging, public relations, and web development. Previously, Patricia owned a critically acclaimed contemporary art gallery, where she honed her creative skills and garnered regional recognition with public relations and promotion. She has international campaign experience in the Pharmaceuticals sector with Beaufour Ipsen in Paris, France, and also practiced law in New Orleans, LA. Patricia received a B.A. from Tulane University and a J.D. from Tulane Law School. She has served on numerous nonprofit boards and committees in the arts and is currently Honorary Founding Board member of the Art Trust at Meridian Bank.