Creative Commerce is an investment and strategy firm that connects you with the partners, funding, and advice you need to succeed in the world of television and electronic commerce. With expertise in direct response advertising and online marketing, Creative Commerce provides strategy and consulting, investment capital, and marketing services in the areas of direct response television, electronic retailing, live home shopping channels, and new media and technology, in the U.S. and around the world.
Creative Commerce combines cutting edge thinking with decades of experience to help businesses connect directly to the consumer via television, the Internet and other digital media.
Edwin P. Garrubbo, CEO
Before founding Creative Commerce, Ed served as the CEO of American Telecast Products, LLC. His oversight and insights on more than a dozen celebrity-driven direct response television campaigns, including Christie Brinkley and Chuck Norris for Total Gym, Suzanne Somers, Cher, Victoria Jackson and Jane Fonda and others, helped make ATP into a premiere multi-channel marketer of consumer products. After negotiating the sale of ATP’s media buying subsidiary to a private equity firm, Ed formed Creative Commerce.
Ed was a member of the Board of Directors of Value Vision Media (aka ShopNBC) 2009-2012. He has served as Chairman of the Board of the Electronic Retailing Association, in Washington, D.C., is a founding Board member of ERA Europe. Early in his career, Ed worked as an attorney in the Washington, D.C. office of Venable, LLP, in its Advertising, Marketing and New Media Practice Group. He graduated with a degree in International Relations/Spanish from Colgate University and with honors from Tulane Law School. He is a citizen of the United States and Italy. When Ed is not working, he and his family are busy reviewing Italian restaurants online at www.Garrubbo.com.